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BoiseCFA's avatar

High margins are usually indicative of a moat. The DTC model is filled with stories of unhappy customers; the author acknowledges this risk. Another risk is that the company has reached the lowest-cost customers, and growing beyond that base could require much higher marketing expenditures. It will be interesting to see there are any network effects over time; hopefully the company will begin to disclose some data points which will help investors discern such. Thanks to the author for his work; certainly an interesting company!

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Andy's avatar

Gotta be honest with you... this writeup seems like it was spoon fed from the company. Pretty sure this company is a scam

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